Essence's approach has been instrumental in continuing the upward curve in Financial Times subscribers. By identifying the people most likely to subscribe and understanding how different marketing channels work together, Essence has helped the Financial Times connect with a new generation.
Jon Slade, MD of FT.com and B2C Products
Essence helped us at the Financial Times turn data and insight into an extremely effective campaign that has reached our audience in smart ways using mobile, tablets and video. The result is an impressive and sustained growth in subscriptions.
Jocelyn Cripps, EVP Global B2C Marketing